Trusted, Uplifting and Authentic: Inside UP Entertainment’s Mission-Driven Programming

amp8220What makes us unique is that we are amp8216Always Upliftingamp8217 across all platformsamp8221 Fischer said explaining that UP Entertainment has created an ecosystem of linear and subscription videoondemand SVOD channels that carry this mantra across brands amp8220It is a rarity in this crowded and negative video landscape to have brands with such defined clarity of who we are Upliftingamp8221 New series coming to UP Entertainment platforms include Blue Skies working title about a National Parks Police Detective and her highly trained canine partner with others to be announced soonOn UPtv this curated approach includes fanfavorite series like Heartland Hudson ampamp Rex Blue Bloods and Reba which Fischer said amp8220They all have stories that celebrate love laughter and relationships and leave viewers feeling good for time spent watchingamp8221Trusted by Viewers and AdvertisersThe power of uplifting content isnamp8217t just a feelgood tagline itamp8217s backed by data amp8220Through UP Entertainmentamp8217s recent Brand Affinity Study we continue to see that more and more viewers value UPtvamp8217s brand promise Our latest study showed UPtv39s brand affinity increased 36 and more viewers said UPtv is trustworthy a 43 increase from prior yearamp8221 Fischer explainedShe noted that this aligns with broader market trends amp8220Itamp8217s not just usamp8230 recent studies from UPWORTHY state that 76 of people seek feelgood contentamp8230 82 share heartwarming contentamp8230 and 86 purchase from brands that make them feel positiveamp8221 Advertisers are taking note too amp822082 of viewers expect brands to advertise in a trusted environmentamp8221 she said amp8220Thatamp8217s why advertisers come to usamp8230 they know they get a brandsafe environmentamp8221In a digital ecosystem often plagued by fraud and brand safety concerns UPtv offers a compelling alternative amp8220With us you know where youamp8217re running you know the audience youamp8217re gettingamp8230 and the affinity they have towards that type of contentamp8221Authentic Representation with aspireTVWhile UPtv leans into universal familycentric values aspireTV also under Fischeramp8217s purview offers a culturally specific celebration of Black excellence amp8220AspireTV celebrates culture in all its glory We are an authentic representation of the Black community through uplifting and powerful storiesamp8221 Fischer said With series like City Eats Downright Delicious with YoYo and Harlem Globetrotters Secrets of the City aspireTV ensures its audience sees itself reflected accurately and positivelyThis authenticity has resonated with both viewers and advertisers seeking meaningful culturally relevant engagement amp8220People buy products that resonate with themamp8221 Fischer noted pointing out the alignment between aspireamp8217s content and brand valuesUplifting Beyond the ScreenThe commitment to uplifting isnamp8217t limited to their content It extends to grassroots community efforts and outreach One flagship initiative is amp8220National Uplift Someone Dayamp8221 established in partnership with the National Archives and celebrated annually on October 30amp8220We launched Uplift Someone Day last year to live out our mission of inspiring people to feel good and uplift othersamp8221 Fischer said In its first year alone the initiative reached 77 million people through earned and paid media encouraging simple acts of kindness amp8220Itamp8217s really the simple things that you can do for people that can have an impactamp8221This year UP Entertainment is inviting advertisers to join the movement amp8220Thereamp8217s a halo effect for the advertisers being part of this uplifting dayamp8221 she emphasizedUP Entertainment proudly represents ad sales for arts network Ovation TV Ovationamp8217s amp8216Stand for the Artsamp8217 program has distributed 80 awards totaling 800000 since 2017 to support local arts communities amp8220In partnership with Ovation and local affiliates weamp8217re able to uplift others through music and artamp8221 Fischer saidA Culture of Service and AuthenticityInternally UP Entertainment fosters a workplace culture that mirrors its mission Employees who celebrate a decade with the company are rewarded with a unique servicelearning trip opportunity amp8220After ten years of service I was fortunate enough to go to the Azores for a week and study whales in the Atlanticamp8221 she shared amp8220Collaborating with scientists while being immersed in a culture that I had never experienced before was the chance of a lifetime The company embraces servant leadership and it was a fabulous experienceamp8221That spirit is embedded in the companyamp8217s values amp8220Be your best Be uplifting Be a buffaloamp8221 Fischer said explaining that amp8220Buffalo go into the storm they donamp8217t run from it That is a great visual for our industryamp8221Looking ForwardAs streaming accelerates and cable shifts Fischer said UP Entertainment remains focused and as committed as ever amp8220Weamp8217re constantly exploring what makes sense for usamp8230 but we try not to get distracted The advertising team is exploring DDL and corporately we are working with SVOD partners like Minno and Gaither TV to complement our streaming service UP Faith ampamp Family We believe staying true to our mission of delivering uplifting content wherever consumers are will lead to growth and successamp8221In an industry full of change and challenges UPtv aspireTV and the broader UP Entertainment family are proving that uplifting content delivered in a trusted environment and supported by authentic community engagement can still win hearts and mindsamp8220We uplift inspire and make someoneamp8217s day better by serving them wellamp8221 Fischer said amp8220Thatamp8217s being uplifting Thatamp8217s who we areamp8221Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Trusted, Uplifting and Authentic: Inside UP Entertainment’s Mission-Driven Programming

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Juan Ayala

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